EFFICIENT SCHEDULING THROUGH BETTER COMMUNICATION
Clients & Collaborations:
User experience writing
User experience design
This work involved a scheduling feature for third-level performing arts institutions. In digital products, we focus on functionality, content, and aesthetics. The clients´ users were finding it difficult to reliably use some functions. The challenge here was finding the right terms to label functions and then to integrate this text into the UI so that it helped first-time users but did not hinder the more experienced ones.
1- Gathering user requirements
We listened to what the users said and gathered their requirements for what they wanted to change. The key pain point for them was the clarity of the text.
2- Concept development
I have prototyped a few versions, from an on-boarding idea (to guide users step-by-step) to shortening the words. I also tried different user flows.
3- Rapid prototyping and user testing (internal)
I tested with users internally and observed their natural way of behaving. For example, I checked if most users swiped instead of the tapped.
4- Asked for Clients' feedback
The final outcome was that we shortened the label text and therefore it conveyed the message concisely and clearly to users.