BRANDED SHOPPING EXPERIENCE
Mobile-first responsive website
User interface design
Responsive Web design
Plenty& is the latest brand launched by Bestseller ApS. As a UI designer, I collaborated with the brand to propose UI design solutions for their mobile-first responsive marketplace website that would appeal to NextGen customers. With the brand guide provided by Bestseller ApS, I designed a visually appealing and user-friendly interface that aligned with their brand values.
The stakeholders have provided their brand guidelines and have requested the design of a mobile-first digital customer experience for the upcoming brand at Bestseller.
I conducted a preliminary desktop research to gain a better understanding of the NextGen brand and its target market. Following this, I created some low-fidelity wireframes to visualise the interactive flow. Additionally, I sketched some storyboards for the animations as a well-executed animation can make a positive first impression on viewers and shoppers when they first enter the website. Finally, I digitalized my sketches on Figma.
I tested the prototype with two female teenagers, who were part of the target audience, and received positive initial feedback. Later, the stakeholders also provided positive feedback on the app flow and animations.